TYRE supplier Michelin will continue its official partnership with the FIA World Rally Championship until the end of 2016.
An agreement with WRC Promoter GmbH, which manages the commercial aspects of the championship, was announced in Munich today.
Michelin has been official tyre supplier to the FIA World Rally Championship for many years, supplying tyres to most of the participating rally teams.
The new agreement includes a comprehensive “visibility package” with TV-relevant banners along the race circuits and logos on-screen during rally broadcasts. Michelin will feature in WRC’s comprehensive digital service and will use WRC audio and visual content on its own websites, www.michelinmotorsport.com and http://fr.best-of-rallylive.com, as well as on its own social media channels.
Oliver Ciesla, Managing Director of WRC Promoter, commented: “We are delighted to continue to have Michelin at our side as a partner. We can guarantee Michelin an attractive environment at the stages, in the service park and on television. From the start of the current season, we have been able to significantly increase the transmission times compared to last season and thanks to our media strategy involving more live action. Michelin, as a WRC partner, profits from this development.”
Pascal Couasnon, Michelin Motorsport Director, said: “This extension of our partnership with WRC was a logical step for us to take. The FIA World Rally Championship offers an authentic environment for Michelin to demonstrate the quality and endurance of our tyres, often under the most extreme conditions. This cooperation also facilitates a significant global media visibility throughout almost the entire year. In 2013, more than 600 million fans worldwide followed the WRC on TV and more than three million visited the rallies on site. These numbers speak for themselves and we are waiting for other improvement.”