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AUSTRALIAN rally enthusiasts have been called to join an international road safety campaign created by the world motorsport governing body, the Federation Internationale de l’Automobile (FIA).

The #3500LIVES campaign is being supported by the Confederation of Australian Motorsport (CAMS) with advertisements in Sydney, Melbourne and Brisbane featuring motorsport stars Fernando Alonso, Felipe Massa, Marc Marquez, Patrick Dempsey and Nico Rosberg among a range of sports and entertainment celebrities.

Across the world, 3500 road users die each day and road crashes are the number one cause of death of 15 to 29 year-olds.

The FIA is on the front line in tackling this challenge, together with its 245 member organisations around the world., including CAMS.

The #3500LIVES campaign outlines Golden Rules to help save lives. It encourages supporters to sign up to the FIA Manifesto for Global Road Safety, which calls on all governments to prioritise road safety and introduce effective legislation on key risk factors on the road.

CAMS President Andrew Papadopoulos said it was a worthy cause that deserved recognition and attention at the highest levels in the community.

“Quite simply, 3500 people dying on the roads every single day around the world is tragic and unnecessary,” Mr Papadopoulos said.

“There are some simple changes that can save lives that should be non-negotiable for drivers, such as not texting and driving at any time, always wearing a seatbelt and of course, obeying the speed limit.

“Young people are over-represented in this alarming statistic, so it’s a campaign well worth backing and CAMS is proud to lend its support and pleased to publicise the golden rules that this campaign highlights.”

The #3500LIVES Golden Rules are:

• Slow down for kids
• Obey the speed limit
• Use a child safety seat
• Check your tyres
• Buckle up
• Don’t text and drive
• Never drink and drive
• Always pay attention
• Stay bright
• Wear a helmet when on a motorbike or bike
• Stop when you’re tired
• Check your vision

More about the #3500LIVES campaign is available at


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Chris Nixon

Chris Nixon is Media Manager for Kennards Hire Rally Australia.